Privacy Policy

Effective Date: January 14, 2026

1. Scope

This Privacy Policy applies to information collected through our website, forms, and mobile notification opt‑in flows (the “Services”). It does not apply to third‑party services we do not control.

2. Information We Collect

• Contact information: name, email address, phone number, and general location (such as ZIP/state).
• Request details: information you provide about the dental services you are seeking and any notes you submit.
• Communications: message logs, call notes, opt‑in/opt‑out records, and support interactions.
• Technical data: IP address, device and browser information, referral source, and pages viewed.

3. How We Use Information

• To process your appointment request or inquiry and provide follow‑up.
• To route your request to participating providers or scheduling resources where available.
• To send confirmations, reminders, and administrative updates, including via SMS when you consent.
• If you separately opt in to marketing texts, to send occasional promotional or informational messages.
• To improve our Services, monitor performance, prevent fraud, and maintain security.

4. Text Messaging (SMS) and Consent

If you provide your mobile number and opt in, we may send SMS related to appointment scheduling, confirmations, reminders, and other administrative updates. Marketing messages are sent only if you opt in to the optional marketing checkbox. Message frequency varies. Msg & data rates may apply. Reply STOP to opt out and HELP for help. Consent is not required to use the Services.

5. How We Share Information

We may share your information with participating dental providers or service partners for the purpose of responding to your request, as well as with vendors that help us operate the Services (e.g., hosting, analytics, communications delivery, and customer support). These parties are authorized to use information only as needed to provide services to us.

We do not sell your personal information to third parties for their own marketing.

6. Cookies and Analytics

We may use cookies and similar technologies to operate the website, remember preferences, and understand usage patterns. You can control cookies through your browser settings, but disabling cookies may limit certain features.

7. Data Retention

We retain information for as long as necessary to fulfill the purposes described above, including compliance, dispute resolution, and enforcement of agreements. Retention periods vary based on the type of information and legal requirements.

8. Security

We use reasonable safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Choices

• SMS Opt‑Out: Reply STOP to cancel text messages.
• Access/Updates: You may request updates or corrections to your information where applicable.
• Marketing Preferences: You can opt out of marketing communications at any time.

10. Contact Us

BrightLine Smile Group
2650 Firewheel Dr, Flower Mound, TX 75028
Phone: 972-882-9196
Email: smiles@brightlinesg.com

Additional Privacy Disclosures

• Service providers: We use vendors for hosting, communications delivery, analytics, and customer support. These vendors process data only on our instructions.
• Call and message records: We may maintain records of calls, texts, and emails to document consent, resolve issues, and improve service quality.
• Location information: We may infer a general location from your IP address (city/state level) to improve routing of your request. We do not collect precise GPS data through this website.
• Do Not Track: Some browsers offer a “Do Not Track” signal. Because standards vary, our Services may not respond to all DNT signals.

State Privacy Rights

Depending on your state of residence, you may have additional rights to access, delete, or correct certain personal information. To submit a request, contact us using the details below. We may need to verify your identity before completing a request.

We may update this policy periodically. Changes will be posted on this page with an updated effective date.